PPSC, short for "Please Paulo Stop Cappin," is an emerging French streetwear brand founded by Paulo. Known for limited releases and strong ties to the French rap scene, PPSC has gained a cult following. Inspired by 2000s aesthetics, it features distinctive visuals and logos. The brand's strategy of scarcity and influencer marketing has made it highly sought after, similar to Supreme's early days. Hosting events like the PPSC Draft 2022 concert at the Bataclan, PPSC enhances its cultural presence.