Billionaire Boys Club
Billionaire Boys Club (BBC), founded by Pharrell Williams and Nigo in 2003, champions the motto "Wealth is of the heart and mind, not the pocket." This reflects the brand's belief that true wealth comes from personal growth and creativity. Known for bold and innovative designs, BBC blends streetwear and high fashion with vibrant graphics, space-themed motifs, and luxurious materials. Beyond clothing, BBC influences culture through its sub-label, ICECREAM, and Nigo's work with BAPE. The founders have created a trendsetting brand that defines a cultural movement, showcasing that true richness lies in heart and mind.
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Brands
Maison Guava is a curated house of contemporary fashion, pairing emerging French labels with established, sought-after names. Every brand earns its place — chosen for its craft, point of view, and rarity. Our mission is simple: give the designers we believe in a place to be discovered, and make the rare accessible.
Brands marked “In store” are available exclusively in our physical boutiques.
Brands marked “Sourced” are ones we don't hold a direct commercial relationship with, but whose presence on the scene makes them essential to our curation. Each is authenticated by our team and sourced through trusted professional partners.
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