Billionaire Boys Club (BBC), founded by Pharrell Williams and Nigo in 2003, champions the motto "Wealth is of the heart and mind, not the pocket." This reflects the brand's belief that true wealth comes from personal growth and creativity. Known for bold and innovative designs, BBC blends streetwear and high fashion with vibrant graphics, space-themed motifs, and luxurious materials. Beyond clothing, BBC influences culture through its sub-label, ICECREAM, and Nigo's work with BAPE. The founders have created a trendsetting brand that defines a cultural movement, showcasing that true richness lies in heart and mind.