Attention Peinture Fraîche is a Parisian house, part of our selection of French partner brands. APF turns clothing into canvas, ready-to-wear label born out of the city's street-art and graffiti culture, where each piece is built to carry a graphic, a message, an idea rather than just a logo. Drawing on influences across art, the street and the underground, the brand works hand in hand with artists around the world to produce collections that read as wearable works rather than seasonal drops.
