Essentials
Essentials was founded in 2018 in Los Angeles by Jerry Lorenzo. The Fear Of God line is the younger sibling of Essentials. Fear of God is built on the philosophy of elevating everyday streetwear, Fear of God ESSENTIALS introduces its high-quality staples and Pioneering modern luxury streetwear, oversized flannel shirts, short-sleeve hoodies and zip-accented jeans gained the label instant popularity with the fashion forward.
Understand our curation
Brands
Maison Guava is a curated house of contemporary fashion, pairing emerging French labels with established, sought-after names. Every brand earns its place — chosen for its craft, point of view, and rarity. Our mission is simple: give the designers we believe in a place to be discovered, and make the rare accessible.
Brands marked “In store” are available exclusively in our physical boutiques.
Brands marked “Sourced” are ones we don't hold a direct commercial relationship with, but whose presence on the scene makes them essential to our curation. Each is authenticated by our team and sourced through trusted professional partners.
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