Celebrating French Designers
This collection highlights the new wave of French designers shaping fashion from the ground up. At the intersection of streetwear and luxury, these brands combine strong visual identity, purpose-driven storytelling, and a commitment to quality. Each piece reflects a deep connection to the culture — through fabric, fit, and message. We select labels that matter now: those that bring fresh perspective, understand their audience, and know how to stay relevant without chasing the hype. From standout essentials to hard-to-find pieces, this is a tribute to the creative energy that runs through Paris — and beyond. Scroll, discover, and explore what makes each one unforgettable. Pierre Bassene — Identity Woven into Every Thread Pierre Bassene is not just a designer — he’s a storyteller. Through his label PBW (Pierre Bassene World), he crafts garments that reflect personal history, collective memory, and the deep nuances of identity. His iconic fingerprint logo is more than a graphic — it’s a symbol of both uniqueness and connectedness. Raised between Paris and Toronto, Bassene’s multicultural perspective breathes life into every silhouette. Our standout pick: Mohair Sweater SageA soft yet striking piece that encapsulates Bassene’s duality — bold design, intimate meaning.→ Dive into the PBW collection Les Bons Gars — Refining Urban Parisian Elegance Les Bons Gars brings a new kind of class to the concrete. Born in Paris, this label blends urban energy with quiet sophistication. The cuts are modern, the fabrics premium, and the silhouettes both wearable and refined. Inspired by art, music, and the codes of the city, the brand focuses on pieces that feel timeless, effortless, and rich in texture. Our standout pick: Jacket Seine AzurA masterclass in understated luxury — clean lines, vibrant blue, and perfect structure.→ Explore Les Bons Gars PPSC — Raw Energy, Straight from the Scene PPSC stands for “Please Paulo Stop Cappin” — but there’s nothing ironic about its impact. Founded by Paulo and closely tied to the French rap ecosystem, the brand gained cult status through its bold visuals, limited drops, and organic buzz. Think 2000s streetwear with a Parisian twist, plus a marketing approach reminiscent of Supreme’s early days. PPSC is more than fashion — it’s a movement. Our standout pick: “I Miss Her” Light Brown CapSoft nostalgia, hard punch. Streetwear with sentiment.→ See the full PPSC edit Année Lumière — Comfort, Elevated Année Lumière redefines the jogging set with an eye for detail and a taste for distinction. Designed in France and crafted in Italy, the label offers ultra-heavy, ultra-soft silhouettes that blur the line between loungewear and statement dressing. Each piece features custom graphics — like their signature Parisian puffer prints — that anchor the collection in both comfort and visual impact. Built for everyday wear, but made to turn heads. Our standout pick: Hoodie Cosmos BlackA heavyweight essential with celestial graphics — bold, cozy, and distinctly Guava. → Explore the full Année Lumière drop A Tribute to French Creative Energy France has long been home to iconic fashion houses — but its next generation is shaping a new legacy. One rooted in culture, honesty, and real-life expression. At Maison Guava, we’re proud to give these talents a platform — not just because they’re local, but because they’re relevant, raw, and ready. Explore the full French Designers Collection
Guava Picks
GUAVA PICKS – The Maison Guava Edit At Maison Guava, we believe curation is a form of creation. With Guava Picks, our team comes together to hand-select the pieces that truly embody who we are — a meeting point between iconic streetwear and emerging design, between everyday style and collectible energy. This is more than a collection. It’s a mood, a mindset, a manifesto.Guava Picks is how we see fashion right now: bold, intentional, and always ahead. Each item featured here reflects our obsession with quality, craft, and that rare spark that turns a product into a piece of culture. Some are timeless, others are seasonal — all are selected with love and worn with pride. Ready to see what’s in our current rotation? T-shirt MAISON GUAVA 'Maison De La Goyave' White A clean, confident staple from our in-house line. The bold collegiate print brings attitude, while the crisp white canvas keeps it timeless. Why we love it: Graphic yet minimal. Our DNA in a tee. 👉 Shop it here Flower Instincts Sneakers – Black Tar A silhouette that feels both nostalgic and fresh. Inspired by ‘90s runners, these sneakers mix cream tones and black suede for a daily pair with presence. Handmade in Portugal, they’re built to last. Why we love it: It’s functional, stylish, and low-key Guava-coded. 👉 Shop it here Small Olive Curves Tote by Sean Brown A color that speaks to our roots, a format that works anywhere. Waterproof, compact, and full of personality. Why we love it: It’s functional, stylish, and low-key Guava-coded. 👉 Shop it here Jacket R'MILIJ Zagora Pink Bold pink accents meet architectural references in this standout hoodie from R’MILI, a brand redefining Middle Eastern streetwear. Why we love it: Super soft, super original — and surprisingly easy to style. 👉 Shop it here Bracelet Hatton Labs – Rainbow Daisy Playful design meets serious craftsmanship. A subtle flex with flawless finish. Why we love it: The quality is next-level. Every detail counts. 👉 Shop it here Louis Vuitton Blouson Varsity en Laine et Sherling A Maison Guava essential: statement luxury, strong silhouette, and collectible status. Why we love it: The perfect varsity cut, and everything we stand for. 👉 Shop it here T-shirt SUMMER GAMES PRO – Black Crafted in Portugal with puffed matte print and heavyweight cotton, this tee redefines the basic. Why we love it: Understated, premium, and built to last. 👉 Shop it here Chapka KOOLWAVE – Black Pink Designed by a French label we love, this chapka brings heat and flair to any winter fit. Why we love it: Strong shape, great fit — and proudly local. 👉 Shop it here Baara Reversible Puffer – Black/Brown One jacket, two vibes. Minimal black on one side, warm brown on the other. 700-fill down, elasticated cuffs, and endless styling potential. Why we love it: A reversible puffer that actually works both ways. Genius. 👉 Shop it here Chrome Hearts x Matty Boy T-shirt – Black Matty Chomper The Matty Boy mouth strikes again — playful, rebellious, and unmistakably Chrome. Why we love it: We’re obsessed with every Chrome x Matty drop. This one hits. 👉 Shop it here Explore the full Guava Picks collection here
Maison Guava - Tracksuit Drop
Where Streetwear Meets Precision Maison Guava aims to build the bridge between luxury and streetwear — and this collection is one more step across it. Our new grey tracksuit embodies that mission: a set rooted in street culture, designed with the standards and finishes of high-end fashion. Oversized, powerful, and full of intention, it’s made for those who move through the city with presence and purpose. An Ode to Paris, by Maison Guava More than a product, this tracksuit tells a story — our story.The collegiate-style lettering boldly spells out “PARIS CAMBON GUAVA 2024”, grounding the piece in our roots at 48 rue Cambon. The back reveals a graphic rendering of the Eiffel Tower, echoing our city’s skyline with a modern twist. Subtle yet assertive, the pants read “COMME À LA MAISON 48” — a tribute to comfort, belonging, and the Guava philosophy of effortless excellence. Each design choice is intentional, celebrating both the raw codes of streetwear and the elevated mindset that defines Maison Guava. Keeqaid, a Soundtrack for the Drop Maison Guava has always been deeply connected to the Parisian creative scene — especially its music culture. From hosting release parties to supporting rising voices, music is part of our rhythm. In 2023, we welcomed J9ueve for the launch of his album, and that same commitment led us to Keeqaid for this drop. A rising figure in French rap, Keeqaid brings an energy that echoes our tracksuit: sharp, independent, and unmistakably Parisian. As the face of our campaign, he incarnates the spirit of the collection — and as a bonus, we had the chance to premiere his latest track exclusively in our launch video. Quality You Can Feel Crafted from a heavyweight brushed fleece, the tracksuit delivers luxurious softness, generous volume, and an architectural fit. The oversized silhouette is both laid-back and structured — designed for movement, styled for presence. No detail is overlooked: tonal stitching, ribbed finishes, and sharp graphics elevate the entire piece. It’s not just about wearing a tracksuit — it’s about making it yours. Shop the tracksuit nowWatch the campaign video with KeeqaidAvailable in-store and online at Maison Guava.
How Maison Guava Envisions the Future in 2025
Since day one, our mission has been crystal clear: to offer exclusive, rare products in a luxury-inspired environment with exceptional service. From the success of our very first pop-up on Rue Saint-Roch, we dared to dream bigger. Today, at 48 Rue Cambon, we’re pursuing that ambition with even more determination. A New Vision for 2025 As 2025 approaches, Maison Guava continues to evolve, staying in tune with the expectations of our community and global trends. We’re meticulously planning a lineup of exciting events, both during and beyond Fashion Week, to create unique, memorable experiences. From exclusive showcases and collaborations with major brands to capsule collection launches, we’re solidifying our position as a key player in Parisian fashion. The Rise of Maison Guava’s Own Collection Our Maison Guava collection is quickly becoming a cornerstone of our identity. In 2025, we’ll expand it with creations that reflect both the essence of Maison Guava and our customers’ desires. Each piece captures the spirit of authentic streetwear, infused with a modern edge that defines our vision. Parisian Roots, International Reach Staying connected to the Parisian streetwear scene is essential to us—Paris is our home. But our perspective reaches far beyond the city. By collaborating with exclusively French brands and integrating standout international labels, we deliver a curated selection that’s as diverse as it is refined. This fusion of cultures enriches our offering, allowing us to engage a global audience eager for something extraordinary. And here’s a little secret... exciting new projects are already in the works. Stay tuned—Maison Guava has new horizons to explore. A Growing Team As Maison Guava grows, so does our team. We’re fortunate to work with passionate, driven talents who share our vision and love for fashion. Together, we’re building a future where Maison Guava will continue to surprise and innovate, always putting our customers first. Thank You to Our Community We wouldn’t be here without you—our community. From the very beginning, you’ve been by our side, sharing your feedback, ideas, and passion for fashion. Your unwavering support has allowed us to grow, evolve, and push boundaries. Maison Guava isn’t just a store—it’s a family, a space where fashion lovers meet and create unforgettable moments. Thank you for continuing to write this incredible story with us. Here’s to an exciting 2025 ahead!
Wrapped 2024: The Year’s Must-Have Products
As 2024 comes to a close, it’s time to reflect on a year filled with standout moments and unforgettable drops. From limited editions to overnight sensations, certain items captured the spotlight, earning their place as Maison Guava favorites. Let’s dive into the highlights of the year, featuring your top picks and the pieces that made Maison Guava history. Your Most-Loved ItemLES BONS GARS – DENIM JACKET Discover it here The Les Bons Gars Denim Jacket blends Parisian elegance with urban style through its oversized silhouette crafted in raw organic cotton for unmatched durability. A Maison Guava favorite, this piece encapsulates LBG’s bold aesthetic and quality craftsmanship—perfect for elevating any modern, versatile wardrobe. The Most Sold-OutPERPLEX – BLACK ZIP HOODIE Discover it here The Black Zip Hoodie by Perplex combines comfort, urban edge, and versatility. With a tailored fit, refined finishes, and a practical hood, it’s the perfect modern essential. Every restock sold out in record time, proving its undeniable and ongoing success. Your Favorite DropOur latest drop introduced fresh exclusive pieces, including: UNDEFINED – KNITWEAR BLUE Discover it here A new addition to Maison Guava’s lineup, Undefined is already making waves. The Blue Knitwear offers comfort, style, and versatility. It’s reversible and effortlessly adaptable for any occasion. CHROME HEARTS – ZIP HOODIE DEADLY DOLL BLACK Discover it here More Chrome Hearts, always! The Deadly Doll collection redefines dark luxury with this sleek black zip-up hoodie, featuring gothic designs and Chrome Hearts’ iconic touch. An exclusive piece that merges boldness and sophistication. DENIM TEARS – ZIP HOODIE WHITE CAMO COTTON WREATH Discover it here This drop also brought Denim Tears into the spotlight! The Snow Camo Wreath Zip Hoodie elevates casual layering with its striking white camouflage print and signature wreath design—an all-season statement piece. The Most Unexpected PieceCHANEL – COLLECTIBLE MISSILE WHITE Discover it here The Chanel Missile White Accessory pays homage to Karl Lagerfeld’s iconic Chanel rocket launch at the Grand Palais, embodying the spirit of innovation and exploration. Designed in minimalist white with bold black accents, this collectible merges fashion history with futuristic aesthetics—perfect for collectors and admirers of Chanel’s avant-garde legacy. The Most Anticipated PieceAfter countless requests, Maison Guava’s exclusive collection is just around the corner, and we can’t wait to share it with you. Stay tuned for these unique pieces dropping soon! In Conclusion2024 was a year of memorable pieces and exciting collaborations. Every item, from instant hits to reimagined classics, helped shape the story of Maison Guava. Stay connected, because 2025 promises even more innovation, exclusive releases, and unexpected partnerships. Thank you for making this year unforgettable. See you soon!
About maison guava
Maison Guava: Where streetwear meets luxury in Paris At Maison Guava, we have a simple creed: delivering the best in streetwear within a luxury setting, right in the heart of Paris. Located at 48 rue Cambon, just steps away from iconic fashion landmarks, we’ve created a space where rarity, quality, and passion converge. Welcome to our world, where every visit is an invitation to explore unique pieces and meticulously curated brands. Our story: A bold adventure It all began with an ambitious idea: to open a pop-up store on Rue Saint-Roch, testing the concept of an exclusive space dedicated to streetwear. The result? Two months of success that inspired us to think bigger and move to Rue Cambon. This relocation symbolizes our commitment to constantly push boundaries while staying attuned to the desires of our community. Today, our boutique features over 90 brands, carefully selected to offer a unique and diverse experience combining streetwear, luxury, and emerging designers. The Dream Team At Maison Guava, we’re proud of our team of 12 passionate individuals! From our sales associates like Hamza and Loup, whom many of you already know, to our stockists and communication team, every member is dedicated to helping you find the perfect piece. Curious to know us better? Follow our vlogs and behind-the-scenes content to dive deeper into the Maison Guava universe and discover our day-to-day operations! https://www.youtube.com/watch?v=tJu3C4jG-hg& Sales advisors: stylists in their own right Each member of our team plays a specific role, and you’ve likely noticed that our sales associates are much more than just advisors. They are passionate stylists who create unique looks by pairing our exclusive pieces with expertise and flair. They go the extra mile—if there’s a piece you’re particularly passionate about, they’ll do everything they can to source it for you. This clientelling approach is at the heart of what we do, personalizing every shopping experience to provide tailored, high-quality service. Often sought after to dress artists and influencers, our team is at the forefront of trends, actively shaping the fashion scene. With our rental service, independent stylists frequently borrow rare pieces for their projects. For us, style is more than a sale—it’s a shared creation, both inspiring and accessible. Our values: rarity, impact, and curation For us, a great product is first and foremost rare. Rarity gives each piece its value and allure. But we don’t stop there: every product we select holds a strong cultural impact. By featuring brands that tell a story and convey a message, we ensure that each customer leaves with a piece that truly matters. Finally, curation is our cornerstone. Every article is carefully chosen to reflect excellence in material quality, ethical production, and innovation. [Read more about our sourcing philosophy here.] Unforgettable events At Maison Guava, we believe fashion isn’t just about clothing—it’s about bringing people together! That’s why we regularly host events and pop-ups that blend creativity, culture, and good vibes, especially during Fashion Weeks. [Check out our Fashion Week vlog here.] From collection launches to workshops and meet-and-greets with designers, every event is an opportunity to share unique moments and celebrate the fashion world with our community. These gatherings aren’t just about discovering rare pieces—they’re a chance to build connections, exchange ideas, and create lasting memories. A Word from the Founders “When we started Maison Guava, our vision was to create a unique space where luxury and streetwear meet in a premium environment. We wanted a place where exploration is at the heart of the experience, allowing everyone to take their time discovering the intricate details of our collections.” — Lou-Rose and Augustin Maison Guava is much more than a boutique—it’s a tribute to originality and a passion for fashion. We’re proud to be part of this adventure with you!
