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Celebrating French Designers
This collection highlights the new wave of French designers shaping fashion from the ground up.
At the intersection of streetwear and luxury, these brands combine strong visual identity, purpose-driven storytelling, and a commitment to quality. Each piece reflects a deep connection to the culture — through fabric, fit, and message.
We select labels that matter now: those that bring fresh perspective, understand their audience, and know how to stay relevant without chasing the hype. From standout essentials to hard-to-find pieces, this is a tribute to the creative energy that runs through Paris — and beyond.
Scroll, discover, and explore what makes each one unforgettable.
Pierre Bassene — Identity Woven into Every Thread
Pierre Bassene is not just a designer — he’s a storyteller. Through his label PBW (Pierre Bassene World), he crafts garments that reflect personal history, collective memory, and the deep nuances of identity. His iconic fingerprint logo is more than a graphic — it’s a symbol of both uniqueness and connectedness. Raised between Paris and Toronto, Bassene’s multicultural perspective breathes life into every silhouette.
Our standout pick: Mohair Sweater Sage
A soft yet striking piece that encapsulates Bassene’s duality — bold design, intimate meaning.
→ Dive into the PBW collection
Les Bons Gars — Refining Urban Parisian Elegance
Les Bons Gars brings a new kind of class to the concrete. Born in Paris, this label blends urban energy with quiet sophistication. The cuts are modern, the fabrics premium, and the silhouettes both wearable and refined. Inspired by art, music, and the codes of the city, the brand focuses on pieces that feel timeless, effortless, and rich in texture.
Our standout pick: Jacket Seine Azur
A masterclass in understated luxury — clean lines, vibrant blue, and perfect structure.
→ Explore Les Bons Gars
PPSC — Raw Energy, Straight from the Scene
PPSC stands for “Please Paulo Stop Cappin” — but there’s nothing ironic about its impact. Founded by Paulo and closely tied to the French rap ecosystem, the brand gained cult status through its bold visuals, limited drops, and organic buzz. Think 2000s streetwear with a Parisian twist, plus a marketing approach reminiscent of Supreme’s early days. PPSC is more than fashion — it’s a movement.
Our standout pick: “I Miss Her” Light Brown Cap
Soft nostalgia, hard punch. Streetwear with sentiment.
→ See the full PPSC edit
Année Lumière — Comfort, Elevated
Année Lumière redefines the jogging set with an eye for detail and a taste for distinction. Designed in France and crafted in Italy, the label offers ultra-heavy, ultra-soft silhouettes that blur the line between loungewear and statement dressing.
Each piece features custom graphics — like their signature Parisian puffer prints — that anchor the collection in both comfort and visual impact. Built for everyday wear, but made to turn heads.
Our standout pick: Hoodie Cosmos Black
A heavyweight essential with celestial graphics — bold, cozy, and distinctly Guava. → Explore the full Année Lumière drop
A Tribute to French Creative Energy
France has long been home to iconic fashion houses — but its next generation is shaping a new legacy. One rooted in culture, honesty, and real-life expression. At Maison Guava, we’re proud to give these talents a platform — not just because they’re local, but because they’re relevant, raw, and ready.
