Lonsom
Founded in 2022 and based in Luxembourg LONSOM is a street-chic brand with a distinctive haute couture approach. Rooted in the philosophy of versatile elegance and inspired by sophisticated street-chic lifestyle, Lonsom focuses on creating timeless pieces that merge style and substance. At the core Lonsom believes in the use of high-quality fabrics, ranging from luxurious haute couture textiles and heavyweight materials to eco-responsible fabrics that affirm their commitment to sustainability.
Understand our curation
Brands
Maison Guava is a curated house of contemporary fashion, pairing emerging French labels with established, sought-after names. Every brand earns its place — chosen for its craft, point of view, and rarity. Our mission is simple: give the designers we believe in a place to be discovered, and make the rare accessible.
Brands marked “In store” are available exclusively in our physical boutiques.
Brands marked “Sourced” are ones we don't hold a direct commercial relationship with, but whose presence on the scene makes them essential to our curation. Each is authenticated by our team and sourced through trusted professional partners.
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